History
Cultivating Jocelyn Lonen Winery has been a complete labor of love for its founding family. A passion for wine and the Napa Valley drew founder Lonen Curtis to the wine business in the mid-1990’s. After retiring from the high tech industry, Lonen began the serious pursuit of winemaking. He planted his first vineyard and began developing the Jocelyn Lonen Winery Brand between 1996 and 1998. Initially the brand was launched in the Santa Cruz Mountains area.

The Curtis family relocated to the Napa Valley in 1997 and Lonen created an impressive foundation for the winery before being diagnosed with brain cancer in late 2002. Over the next two years, Lonen and his daughter Brandi Jocelyn Pack worked together managing the winery until his passing in December, 2004.

Sharing her father’s passion for the business, Brandi is devoted to continuing the legacy in Lonen Curtis’ memory. Although not involved in the business, Susan Curtis, widow of Lonen and mother of Brandi, is one of the brands’ biggest, best and most loyal supporters.

Future
The purchase of a vineyard estate atop Atlas Peak has opened a new chapter for Jocelyn Lonen Winery.
Grapes planted on the property will provide the fruit for the winery’s estate Cabernet Sauvignon, the Lonen’s reserve.

Plans are underway for the drilling of hillside caves which will house a small, efficient and low impact winemaking facility and storage area for barrels. This also will be the site of Jocelyn Lonen Winery’ offices and tasting room.